Maximizing your revenue with NATS
Article Topics: Cascades, Communications, One Click Systems, Join Options, Third Parties
Where does NATS fit into your business model?
NATS comes with a full suite of features that can be used to improve the overall performance of your business. Below is a list of features provided with NATS that are designed to help you manage your business and maximize your profits.
Cascades
One of the most common ways you, as a program owner, can lose a sale is by having barriers that may prevent surfers from purchasing a subscription or token. Cascades can be used to customize your Join Form in a way that helps reduce these barriers.
Multiple Billers in a Cascade
One of many barriers that may prevent surfers from completing a purchase occurs when a surfer's credit card information is rejected by a specific biller.
There are multiple reasons this may happen, from a credit card being flagged by a particular biller due to previous conflicts with the surfer or a biller requiring more information for the transaction than the surfer can provide.
Adding multiple billers with different risk tolerances is one solution to secure the sale. This can be done by customizing Cascades so that in the event the surfer is rejected from one biller, the transaction may have a higher chance of success through a different biller.
Multiple Forms of Payment
NATS allows you to add multiple forms of payment to your join page, increasing the chances a visitor will complete a transaction by increasing their payment options.
NATS provides features to provide surfers with multiple ways of payment, known as Processing Types, including credit cards, checks, and PayPal.
There are multiple reasons you might want to select different Processing Types. For instance, changing the rules of a particular cascade to set it to only display on particular sites, programs, or affiliates.
All of these can be adjusted through editing biller steps.
One Click Systems
Gain additional revenue with every sale using the One Click System by giving visitors and members an easy way to sign up, cancel, upgrade, subscribe, and more.
Capitalizing on Cancellations
Use built-in NATS features to reach out to customers who have canceled or are no longer active.
Join Options
NATS uses Join Options to display on your join pages for surfers to purchase a subscription type. Adding flexible join options is one less barrier that a surfer might encounter when signing up for your site.
Special Pricing Options
Special Pricing Options is a feature in NATS that provides Program Owners the ability to choose to offer special price points for certain members joining their site. This can be used for discounts or specific promotions, for example.
Special Pricing Options can also be used to create special join options only for members coming from type-in traffic and in-house affiliate accounts.
Coupons
Coupons can serve as an important tool to incentivize surfers to purchase a membership that they would not have otherwise. Coupons in NATS can be connected to particular Programs, which can also be customized for the coupon.
Alternative Payment Methods
Use NATS to increase sales by reaching a wider range of global customers using the many billers available in NATS. With NATS, you can create a more locally friendly payment method using regional-specific billers, accept all forms of payment, including checks, credit cards, crypto, and gift cards, and track the performance of each category!
Gift Cards
Paygarden holds a unique position in NATS as a biller that accepts a wide range of gift cards as a form of payment.
Regional Billers
Use the following Billers to accept more payments from countries that may not accept traditional forms of credit card payments.
Crypto Billers
Leverage the cutting-edge technology of crypto with the following Billers.
Localizing your Site
Geo-Targeting is a feature within NATS that lets you localize your pre-join form to a surfer's country. One form can offer different join options to surfers from different countries, allowing a great deal of flexibility in offering certain payment methods. NATS detects surfers' countries through their IP.
Geo-Targeting through Join Options
Different Join Options can be offered to surfers from different countries, allowing for a great deal of flexibility in offering certain payment methods.
Split Testing
A/B Testing, also known as Split Testing, is a standard method in many site-run businesses to test a particular site's performance against the performance of another site. This can be used to ensure you know which one of your tours can net you the most profit.
Through NATS' Site Redirects, you can send traffic from one tour to another tour 50% of the time and track the performance of each tour to test which one is performing better.
Promoting Through Mailers
Communicating Promos to Affiliates
Using the Communications Section of NATS to inform Affiliates of upcoming promotions well in advance can be an essential tool for keeping your Affiliates informed. The more time an affiliate has before an upcoming promotion, the better prepared they may be to advertise these promotions.
Communicating to Members
Apart from communicating with affiliates, NATS has a Mass Mailing feature that allows you to send mail directly to members regarding upcoming promotions, discounts, and more.
The Mass Mailer can also be used to mail members personalized promotions:
Mailing members who have signed up but haven't purchased a membership
Mailing trial members special incentives
Mailing expired members specific promotions to get them to renew
Mailing members who have not signed up for a membership.
Third-Party Partners
Third parties are sites that bill your members and provide them with content through a partnership with your site. In this partnership, each side receives a percentage of the total revenue, allowing you to get sales through the content you do not have access to.
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