# Common Terms ### Ad Tool Any advertisement tracked by [NATS](#nats). Includes [tours.](#tour) ### Account Representative A special [affiliate](#affiliate) account, created by the [Program Owner](#program-owner), who can manage other affiliates. ### Admin (Person, NATS) A [program owner](#program-owner) or someone working on their behalf. ### Admin (Webpage) The administration interface in [NATS](#nats). ### Affiliate A person who makes referrals to one or more [sites](#site). ### Asset Overview Any single page that allows you to view/manage all aspects of 1 asset. For example, the [Biller Overview](/nats-admin/billers/biller-overview.md). ### Biller The company that bills a [member](#member) on behalf of the [program manager](#program-owner). Also known as an [Internet Payment Service Provider (IPSP)](#internet-payment-service-processor-ipsp). ### Breakdown (Reporting) The way the data displayed in a report table is grouped. For example by Day, Month, or Site. ### Campaign A [NATS](#nats) feature that lets [affiliates](#affiliate) track their promotions. ### Cancel An expiration that is effective immediately. See also: [Expire](#expire). ### CARMA The [Content Administration and Release Management Application](http://www.toomuchmedia.com/products/carma/). ### Cascade A [NATS](#nats) feature that sends [surfers](#surfer) through multiple [billers](#biller) in order to increase sign-up probability. ### Chargeback A notice from the [biller](#biller) that a [member](#member) rescinded a credit card transaction. ### Commission Special payout rules in a [program](#program). ### Confirmation Page The page used by the owner of an [offer](#offer) to denote an [offer](#offer) (or [sale](#undefined)) has been completed. ### Continuity Any [sale](#undefined) after the [customer's](#customer) first [sale](#undefined) within a set [period](#period). ### Conversion A [rebill](#rebill) that turns a [trial member](#trial-sign-up) into a regular [member](#member). ### Credit A refund issued to a [member](#member). Most credits are [chargebacks](#chargeback). ### Cross Sell When a [surfer](#surfer) becomes a [member](#member) of more than one [site](#site) at once through a link on the [join form](#join-form). Compare with [Upsell](#upsell). ### Customer Any [visitor](#visitor) that has signed up as a [member](#member). ### Datalink (dataplus, etc.) A report from the [biller](#biller) to [NATS](#nats) about [rebills](#rebill), [chargebacks](#chargeback), and [credits](#credit). ### Domain The [fully qualified domain name](http://en.wikipedia.org/wiki/Fully_qualified_domain_name) of your NATS server. ### Expire Removing a member's access. Most members have expiration dates: a date when their access is removed. See also: [Cancel](#cancel). ### Gateway A [join form](#join-form) hosted by [NATS](#nats) that sends transaction information to the [biller](#biller). ### GeoIP The geographic location of an Internet protocol (IP) address. For example, the IP address, 66.230.151.34, is registered in Weehawken, NJ, USA. ### Host The person who owns, and maybe administers, a [site's](#site) server. ### Initial Bill The first transaction by a [member](#member). The initial bill turns a [surfer](#surfer) into a member or [trial member](#trial-sign-up). ### Internet Payment Service Processor (IPSP) A [biller](#biller). ### Join Form A form where [surfers](#surfer) enter their financial information. After completing the join form, a surfer becomes a [member](#member). (Compare with [pre-join form](#pre-join-form).) ### Join Option A membership plan or purchasable item with a specific price. Join options are tied to [sites](#site) or [tours](#tour). ### Linkcode A referral [URL](http://en.wikipedia.org/wiki/Uniform_Resource_Locator) tracked by [NATS](#nats). ### Linkdomain A [site's](#site) [subdomain](http://en.wikipedia.org/wiki/Subdomain) that points to the [program owner's](#program-owner) [NATS](#nats). For example: the site [www.example.com](http://www.example.com) could have the linkdomain signup.example.com. ### Member Any user with access to a [site](#site). ### Membership [Member's](#member) level of access to a [site](#site). ### NATS The [Next-Generation Affiliate Tracking Software](http://www.toomuchmedia.com/products/nats/). ### NATSCode The special part of a URL that [NATS](#nats) uses to credit an [affiliate](#affiliate) and record statistics. The NATSCode is different for each [affiliate](#affiliate), [program](#program), [site](#site), and [ad tool](#adtool). In the following example URL, , the NATSCode is the string that follows track/, or "MS4yLjEuNS4wLjAuMC4w" in this case. ### Non-trial Sign-up A [member](#member) who joined without first becoming a [trial-member](#trial-sign-up). ### Override An [admin's](#admin-person-nats) ability to temporarily become an existing [affiliate](#affiliate). ### Overview Almost all the primary content within the NATS admin includes a dedicated page that displays all the relevant details. For example, the Overview for 1 Site. ### Partner An [affiliate](#affiliate) who shares in part of a [site's](#site) total profit. ### Payment Dump A file containing a list of transactions to be executed by the [payment processor](#payment-processor) or imported into an accounting program like [Intuit Quickbooks](http://quickbooks.intuit.com/). ### Payment Processor The company that sends payments to [affiliates](#affiliate) on the [program owner](#program-owner)'s behalf. ### Pay Via The method the [payment processor](#payment-processor) uses to pay the [affiliate](#affiliate). ### Payout The act of paying an [affiliate](#affiliate) through a [payment processor](#payment-processor) using the [program](#program) rules. ### Period [Member](#member): The amount of time between [rebills](#rebill). A member may only use one trial period. A recurring period continues until stopped. [Affiliate](#affiliate): The amount time between payment cycles. By default, NATS payment cycles are bi-monthly, beginning on the 1st and 16th of the month. ### Poll A report from the [biller](#biller) to [NATS](#nats) about [rebills](#rebill), [chargebacks](#chargeback), and [credits](#credit). ### Popup A web browser window opened by a [JavaScript](http://en.wikipedia.org/wiki/JavaScript) function. [NATS](#nats) can show different popups to different [surfers](#surfer) using a [popup chain](#popup-chain). ### Popup Chain The programing logic that determines when and which [popup](#popup) is displayed. ### Postback A special [URL](http://en.wikipedia.org/wiki/Uniform_Resource_Locator) that [billers](#biller) use to send [member](#member) account information to [NATS](#nats). ### Pre-Join Form A form displayed by [NATS](#nats) where [surfers](#surfer) enter their desired [membership](#undefined) information before being sent to the [biller](#biller). (Compare with [join form](#join-form).) ### Price Cascade A series of usually decreasing [trial membership](#trial-sign-up) prices offered to the [surfer](#surfer) in exit [popups](#popup). ### Program Defines how [affiliates](#affiliate) get paid. The [program owner](#program-owner) may offer several different programs. ### Program Owner The [NATS](#nats) licensee responsible for creating [programs](#program). ### Raw Hit Every single time a [surfer](#surfer) clicks on your [link codes](#linkcode). ### Rebill Any transaction after the [initial transaction](#initial-bill). ### Refund A [credit](#credit). ### Reseller An [affiliate](#affiliate). (The term reseller is deprecated.) ### Sale A transaction processed through a [biller](#biller) for tokens or access to a [site's](#site) [member's](#member) area ### Shortname An internal reference name for objects tracked by [NATS](#nats). Shortnames must be unique and cannot contain spaces or special characters. ### Site A website that a [surfer](#surfer) can view and join to become a [member](#member). ### Skin The layout of the [site](#site). Different user types have different skins. (See also: [template](#template).) ### Surfer Anyone that is visiting your [tour](#tour) pages and may convert to a [member](#member). This traffic includes visitors that came to your [site](#site) through an [affiliate](#affiliate) tracking link or are visiting organically. ### Template The individual parts that constitute a complete [skin](#skin). ### Third Party A [site](#site) that bills your [members](#member) and provides them with content on your behalf. ### Tour Sample content available on a [site](#site). Tours can be associated with a particular [program](#program) and may feature a [popup chain](#popup-chain). ### Transaction Amount The amount charged to a [member](#member) during a single [billing period](#period). ### Transaction Fee The fee kept by the [biller](#biller) when they charge a [member](#member). [NATS](#nats) can record this fee and deduct all or part of it from [affiliate](#affiliate) [payouts](#payout). ### Trial Sign-up A [member](#member) who signs-up to a trial account. ### Unique Hit When a completely new [surfer](#surfer) clicks on your [link codes](#linkcode). ### Upgrade (Billing) A [rebill](#rebill) that turns a [trial-member](#trial-sign-up) into a full [member](#member). (An upgrade may also be called a [conversion](#conversion).) ### Upsell When an active member is offered a membership to another site from their member's area. Compare with [Cross Sell](#cross-sell). ### Visitor Anyone that is visiting your [tour](#tour) pages and may convert to a [member](#member). This traffic includes visitors that came to your [site](#site) through an [affiliate](#affiliate) tracking link or are visiting organically. ### Webmaster An [affiliate](#affiliate). (The term webmaster is deprecated.) --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://docs.toomuchmedia.com/additional-resources/common-terms.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. 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