Permanent vs Temporary Track Redirect Links

Article Topics: Tracking

Please Note: As of version 5.1.1.13, Permanent Redirects (301) is the default behavior of track redirect links.

When a visitor clicks a track link, they are redirected to the original destination tour URL from the Sites Admin. The redirect will have a HTTP Status Code of either 301 or 302.

You can change the behavior by using the Permanent Redirect settings in the Surfer section of the Configuration Admin.

301 vs 302 redirects

301 Redirects (Permanent)

301 redirects signifies a permanent move of a webpage by telling browsers and search engines that the page has moved to a new location. This can impact SEO by transferring most of the ranking power to the redirected page.

302 Redirects (Temporary)

302 redirects signifies a temporary redirect, and that the original page may return. 302 redirects are typically used when A/B Testing new content, temporary redirecting during maintenance, or previewing or testing before a permanent launch.

You can learn more about 301 and 302 HTTP Status codes on the following page: URL Redirection.

Related Articles

SurferTracking