Profit & Loss

Article Topics: NATS Admin, Reports

Profit & Loss Report

To view the Profit & Loss Report, click the Reporting Section on the left-hand navigation menu and click on the "Profit & Loss" section, then click "Profit & Loss."

Profit & Loss

The Profit & Loss Report provides a visual graph using various statistics, as well as a comprehensive table, breaking down these statistics in text form. This helps to maintain accurate records of your site's total profit and loss, as well as being able to see all separate statistics that comprise this total profit and loss.

By default, the Profit & Loss table and graph show a day-by-day breakdown of relevant statistics for your sites, including:

• Raw Hits: Total number of hits every single time a surfer clicks on your link codes.

• Unique Hits: Total number of hits when a completely new surfer clicks on your link codes.

• Total Joins: How many surfers have joined your site.

• Total Income: Total dollar amount of income before payouts/biller fees.

• Total Expenses: Total amount in dollars of all expenses. (Payouts + Fees + All Refunds)

• Net: The total amount in dollars you have left over. (Total Income - Total Expenses)

Additional Payout

The Additional Payout Report provides an in-depth view of any payouts categorized in the Profit & Loss Report as "Additional Payout". This report breaks down individual categories that comprise the additional payout using a graph that displays all statistics found in the table below based on a dollar amount per day.

This report can prove useful for ensuring that your payouts for programs outside of basic programs are accurate -- this includes affiliate referral programs, account rep programs, partner payouts, etc. This table can be used to see how costly these programs can be, as well as view a day-to-day breakdown of statistics not specified in the Profit & Loss report.

To view the Additional Payout Report, go to the Reporting Section on the left-hand navigation menu, click on "Profit & Loss" and then click "Additional Payout."

By default, the Payouts table and graph provide a day-to-day breakdown of additional payouts you have or will make to affiliates, account representatives, or partners. These statistics include:

• Affiliate Referral Payout: Displays the amount owed to affiliates who referred other affiliates.

• Affiliate Referral Signup Payout: Displays the amount owed to referred affiliates who refer members to your sites.

• Account Rep Payout: Displays the amount owed to your account representatives.

• Partner Payout: Displays the amount owed to your site partner.

• Correction Payout: Displays the dollar amount of any corrections that Too Much Media staff has made to your payments. Only TMM technicians can make corrections to your payments.

• Tier Adjustment Payout: Displays the dollar amount of any adjustments made to payments because of referral tiers.

• BYOA Payout: Displays any payments owed to affiliates from the Build Your Own Anything Module

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Report Types