> For the complete documentation index, see [llms.txt](https://docs.toomuchmedia.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.toomuchmedia.com/api/api-endpoints/external-hit.md).

# external‑hit

Focused strictly on traffic analytics. These endpoints are heavily utilized for logging raw traffic data coming from outside the system. They record impressions, unique clicks, and referring URLs. This collection often includes endpoints to query traffic stats in real-time, filter hits by specific campaigns or adtools, and detect/prevent fraudulent or duplicate traffic.